TOKYO, June 23, 2008 --- SOFTBANK MOBILE Corp. (Head office: Minato-ku, Tokyo; Representative: Masayoshi Son; hereinafter ‘SBM’) will provide Apple’s iPhone™ 3G from July 11, 2008 (Friday) and has determined the applicable price plan.
The price plan provided for iPhone 3G will be ‘White Plan (i)’. It offers free domestic voice calls between SoftBank handsets from 1:00 to 21:00 and a SoftBank original mail service with receipt notification ‘Email(i)’ for free. Other basic price plans such as the ‘Blue Plan (i)’ (12 in total) and the ‘Orange Plan (i)’ (10 in total) will also be offered in order to enable customers to subscribe to their preferred price plan*1.
A new service - ‘Packet Flat-rate Full’ (¥5,985/month) - enabling customers full access to web browsing, video and map services regardless of the communication charges and making the most of iPhone 3G’s revolutionary features will be introduced. Subscribers can enjoy the Internet as freely in their hand as on a PC at competitive rates. In addition to the basic price plan iPhone 3G users will be required to subscribe to ‘Packet Flat-rate Full’ and ‘S! Basic Pack (i)’ (¥315/month).
|White Plan (i) basic monthly charge||¥980|
|Packet Flat-rate Full fixed charge||¥5,985|
|S! Basic Pack (i)||¥315|
For ¥7,280 a month one can enjoy unlimited domestic voice calls between 1:00 and 21:00 to SoftBank handsets, 24 hours free sending/receiving of mail to all operators, unlimited use of packet communication such as web browsing and video services and map services as much as one likes on iPhone 3G.
A number of option services will also be provided in an economic package as ‘Basic Option Pack (i)’ at ¥498/month, ¥735/month if subscribed to separately. The content is as follows:
|Voice mail (i)||Saves up to ninety 3-minute messages for a week in the voice call service center. Also, supports the iPhone original Visual Voice Mail function which displays the saved messages as a list of mails and allows the selection of messages you want to replay (normal ¥315/month).|
|Call waiting||Get another incoming call while already talking
|Group Calling||Place another call while talking on the phone and then switch between six calls maximum (normal ¥210/month)|
iPhone 3G will be sold at shops handling SoftBank phones. When purchased as a new subscription in a SoftBank shop (directly managed store) under a New Super Bonus (installment payments) contract the actual customers’ payment (the difference between the installment payment and Special Discount which is subtracted from the basic monthly charge etc.) will look as follows*4:
|Installment payment||¥2,880×24 months|
|Special Discount||¥1,920×24 months|
|¥960×24 months = ¥23,040|
|Installment payment||¥3,360×24 months|
|Special Discount||¥1,920×24 months|
|¥1,440×24 months = ¥34,560|
In combination with the launch of the iPhone 3G a 90 day free telephone-support period (1 solution) is scheduled to be provided to customers who purchased iPhone 3G. Moreover, in order to provide generous support equivalent to the other Apple products, the introduction of a paid-for phone support service is also being considered. Further details will be announced as soon as they have been decided on.
SBM will further strive to promote the integration of the Internet and mobile phone and provide innovating mobile internet services to the customers.
iPhone 3G combines all the revolutionary features of iPhone with 3G networking that is twice as fast*5 as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK.