SOFTBANK MOBILE Corp. (Head office: Minato-ku, Tokyo; Representative: Masayoshi Son, hereinafter "SBM") announced that its "S! FeliCa" compatible 3G handsets exceeded 3 million as of April 1, 2007. The achievement comes approximately 1 year and 5 months after the service launched in November 2005.
"S! FeliCa" is a "Osaifu-Keitai" (mobile wallet) service that lets customers use their handsets in a variety of ways that are relevant to their daily lives, such as for transportation and commutation ticketing, electronic money shopping, credit card, membership card and point card services."S! FeliCa" started with 1 compatible model and 7 services; currently SBM has expanded this to 12 compatible models with 27 services. In November 2007, SBM launched a promotion site called "Seikatsu Appli Tokushu" (special site for life applications)* for "S! FeliCa". This site provides campaign information and also a shop search function to customers. In addition, starting from December 2006, the "Mobile Suica" service has been supported.
SBM will continue to expand the compatible handset line-up and services, and aim to offer more convenient "Osaifu-Keitai" service.
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