We recently announced our “Next 30-Year Vision”.
How will people’s lifestyle change in the next 30 years? How can we contribute to those changes?
30 years have passed since the foundation of SOFTBANK CORP., and now is the time to contemplate these questions from a fundamental standpoint.

Although the speed of the information technology evolution is expected to accelerate,
the joy of connecting with people and sharing touching moments will never change and will continue to be a source of happiness.
We want to increase people’s joy and comfort people in their sorrow.
To achieve this aim, I believe it is our mission to appropriately use advanced information technology.
Make people smile and bring them happiness by connecting people.

The main message of SOFTBANK’s New 30-Year Vision is exactly the same as the vision we incorporated into our management policy at the time of foundation - “Endeavoring to benefit society and the economy and maximize enterprise value by fostering the sharing of wisdom and knowledge gained through the IT revolution” or, in short, we want to “make people happy through Information Revolution”.

SOFTBANK MOBILE Corp., SOFTBANK BB Corp. and SOFTBANK TELECOM Corp. are the core companies to realize our vision.
We will support connecting people via mobile phone, broadband and fixed-line telecommunications for sharing feelings and special moments.
We will keep creating innovative services and new values through flexible collaboration among our three telecommunications companies, various businesses of the SOFTBANK Group, and world partners who share our vision.

SOFTBANK MOBILE will make mobile phones more fun and innovative.
We would like to ask for your continued support.