| Apr. 2000 |
IMT-2000 Planning Co., Ltd. changed the company name to J-Phone Communications Co., Ltd. |
| May 2000 |
J-Phone Communications Co., Ltd. became a holding company of J-Phone Group. |
| Oct. 2000 |
Formed a three-operator nationwide organization through the merger among J-Phone East Co., Ltd., J-Phone Central Co., Ltd., and J-Phone West Co., Ltd. |
| Launched ‘Station,’ Japan first* information broadcasting service per area. |
| Nov. 2000 |
Released ‘J-SH04,’ a first mobile handset* mounting a digital camera. |
| Oct. 2001 |
J-Phone Group became an affiliate of Vodafone Group. |
| Nov. 2001 |
J-Phone Communications Co., Ltd., a holding company merged with J-Phone East Co., Ltd., J-Phone Central Co., Ltd., and J-Phone West Co., Ltd. and became J-Phone Co., Ltd. |
| Aug. 2002 |
JAPAN TELECOM CO., LTD. changed the company name to JAPAN TELECOM HOLDINGS CO., Ltd. and became a pure holding company. |
| Released ‘J-SH09,’ a world first* mobile handset mounting QR code reader function. |
| Dec. 2002 |
Launched the third generation mobile telecom service using world first* 3GPP compliant W-CDMA method. |
| Oct. 2003 |
J-Phone Co., Ltd. changed the company name to (former) Vodafone K.K. |
| Nov. 2003 |
Launched ‘SOFTBANK Biz Access (former vodafone Biz Access),’ mobile telecom first* charged service for corporate users and flat rate service for Web packet communication. |
| Dec. 2003 |
JAPAN TELECOM HOLDINGS CO., Ltd. changed the company name to Vodafone Holdings K.K. |
| Released ‘V601N,’ a Japan first* mobile handset mounting terrestrial analog TV tuner. |
| Oct. 2004 |
Vodafone Holdings K.K. and (former) Vodafone K.K. merged and changed the company name to Vodafone K.K. |
| Dec. 2004 |
Launched ‘Global roaming video call,’ a Japan first* video phone call function supported overseas as well. |
| Feb. 2005 |
Released ‘V603SH,’ a world first* mobile handset mounting ‘motion control sensor’ detecting tilt or move of the handset. |
| Nov. 2005 |
Launched ‘LOVE Flat,’ mobile telecom first* service to allow unlimited call and mail transmission to a designated destination. |
| Apr. 2006 |
Vodafone K.K. became an affiliate of the SOFTBANK Group. |
| May 2006 |
Released ‘Vodafone 905SH,’ an AQUOS® model supporting one-seg broadcasting. |
| Oct. 2006 |
Changed the company name to SOFTBANK MOBILE Corp. and changed the brand name to ‘SoftBank.’ |
| Launched a new price plan, ‘Gold Plan.’ |
| Jan. 2007 |
Launched a new price plan, ‘White Plan.’ |
| Feb. 2007 |
Released ‘SoftBank 812SH,’ a PANTONE® model with mobile handset first* 20 color variations. |
| Mar. 2007 |
Launched ‘Double White,’ discount option service exclusively for White Plan. |
| Jun. 2007 |
Launched ‘White Plan Family Discount 24,’ discount service for family users. |
| Number of subscribers to ‘White Plan’ exceeded five million. |
| Aug. 2007 |
Number of the third generation base stations exceeded 46,000. |
| Dec. 2007 |
Number of subscribers to ‘White Plan’ exceeded ten million. |
| Mar. 2008 |
Achieved No.1 in net additions of subscription for FY2007. |
| Launched ‘White Plan Corporate Discount 24,’ a discount service for corporate users. |
| Released ‘Internet Machine 922SH.’ |
| Jun. 2008 |
Launched ‘White Plan Corporate Discount 24 Plus,’ a discount service for corporate users. |
| Launched ‘White Call 24,’ a voice call discount service. |
| Started providing ‘White Line 24,’ an FMC service for corporate users. |
| Jul. 2008 |
Released ‘iPhone™ 3G.’ |
| Nov. 2008 |
The number of applications for ‘White Plan’ exceeded 15 million. |
| Jan. 2009 |
The number of cumulative subscriptions exceeded 20 million. |
| Feb. 2009 |
Obtained a license of experimental wireless station for a wideband mobile wireless access technology, Long Term Evolution (LTE) system and started outdoor demonstration experiments.
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| Subscription to ‘New Super Bonus/Super Bonus’, exceeded 15 million.
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| Mar. 2009 |
‘S-1 BATTLE’ was launched, a comedy video grand contest using mobile handsets. |
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Launched ‘White Office,’ an FMC service for corporate users. |
| Apr. 2009 |
SOFTBANK MOBILE Corp., SOFTBANK BB Corp., and SOFTBANK TELECOM Corp., unified their service brand logo. |
| Launched ‘Simple Select Video,’ an easy-to-enjoy video service providing sports information and show business news.
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| Achieved No.1 in net additions of subscription for FY2008. |
| Jun. 2009 |
Released ‘iPhone™ 3GS.’ |
| Nov. 2009 |
Launched ‘Mobile Wi-Fi’ realizing high-speed packet communications.
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