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    • Operational Performance (Former Vodafone K.K.)

1986 - 89

Dec. 1986	Founded Railway Telecommunication CO., Ltd. (current SOFTBANK MOBILE Corp.)
May 1989	Railway Telecommunication CO., Ltd. merged with (former) JAPAN TELECOM CO., LTD. and changed the company name to JAPAN TELECOM CO., LTD. (current SOFTBANK TELECOM Corp.)

1990 - 99

Jul. 1991	Founded Tokyo Digital Phone Co., Ltd. (current SOFTBANK MOBILE Corp.) (After this, two companies of Digital Phone Group and six companies of Digital TU-KA Group were founded.)
Apr. 1994	Tokyo Digital Phone Co., Ltd. (current SOFTBANK MOBILE Corp.) serviced in sequentially. (After this, two companies of Digital Phone Group and six companies of Digital TU-KA Group started their service sequentially.)
	Started the second generation mobile telecom service.
Nov. 1997	Achieved e-mail transmission on mobile phone alone for the first time in Japan*
Nov. 1998	Founded IMT-2000 Planning Co., Ltd. (current SOFTBANK MOBILE Corp.)
	Launched ‘Sky Melody,’ mobile telecom first* ring tone distribution service.
Oct. 1999	All companies of Digital Phone Group and Digital TU-KA Group changed the company name to J-Phone.

2000 - to date

Apr. 2000	IMT-2000 Planning Co., Ltd. changed the company name to J-Phone Communications Co., Ltd.
May 2000	J-Phone Communications Co., Ltd. became a holding company of J-Phone Group.
Oct. 2000	Formed a three-operator nationwide organization through the merger among J-Phone East Co., Ltd., J-Phone Central Co., Ltd., and J-Phone West Co., Ltd.
	Launched ‘Station,’ Japan first* information broadcasting service per area.
Nov. 2000	Released ‘J-SH04,’ a first mobile handset* mounting a digital camera.
Oct. 2001	J-Phone Group became an affiliate of Vodafone Group.
Nov. 2001	J-Phone Communications Co., Ltd., a holding company merged with J-Phone East Co., Ltd., J-Phone Central Co., Ltd., and J-Phone West Co., Ltd. and became J-Phone Co., Ltd.
Aug. 2002	JAPAN TELECOM CO., LTD. changed the company name to JAPAN TELECOM HOLDINGS CO., Ltd. and became a pure holding company.
	Released ‘J-SH09,’ a world first* mobile handset mounting QR code reader function.
Dec. 2002	Launched the third generation mobile telecom service using world first* 3GPP compliant W-CDMA method.
Oct. 2003	J-Phone Co., Ltd. changed the company name to (former) Vodafone K.K.
Nov. 2003	Launched ‘SOFTBANK Biz Access (former vodafone Biz Access),’ mobile telecom first* charged service for corporate users and flat rate service for Web packet communication.
Dec. 2003	JAPAN TELECOM HOLDINGS CO., Ltd. changed the company name to Vodafone Holdings K.K.
	Released ‘V601N,’ a Japan first* mobile handset mounting terrestrial analog TV tuner.
Oct. 2004	Vodafone Holdings K.K. and (former) Vodafone K.K. merged and changed the company name to Vodafone K.K.
Dec. 2004	Launched ‘Global roaming video call,’ a Japan first* video phone call function supported overseas as well.
Feb. 2005	Released ‘V603SH,’ a world first* mobile handset mounting ‘motion control sensor’ detecting tilt or move of the handset.
Nov. 2005	Launched ‘LOVE Flat,’ mobile telecom first* service to allow unlimited call and mail transmission to a designated destination.
Apr. 2006	Vodafone K.K. became an affiliate of the SOFTBANK Group.
May 2006	Released ‘Vodafone 905SH,’ an AQUOS® model supporting one-seg broadcasting.
Oct. 2006	Changed the company name to SOFTBANK MOBILE Corp. and changed the brand name to ‘SoftBank.’
	Launched a new price plan, ‘Gold Plan.’
Jan. 2007	Launched a new price plan, ‘White Plan.’
Feb. 2007	Released ‘SoftBank 812SH,’ a PANTONE® model with mobile handset first* 20 color variations.
Mar. 2007	Launched ‘Double White,’ discount option service exclusively for White Plan.
Jun. 2007	Launched ‘White Plan Family Discount 24,’ discount service for family users.
	Number of subscribers to ‘White Plan’ exceeded five million.
Aug. 2007	Number of the third generation base stations exceeded 46,000.
Dec. 2007	Number of subscribers to ‘White Plan’ exceeded ten million.
Mar. 2008	Achieved No.1 in net additions of subscription for FY2007.
	Launched ‘White Plan Corporate Discount 24,’ a discount service for corporate users.
	Released ‘Internet Machine 922SH.’
Jun. 2008	Launched ‘White Plan Corporate Discount 24 Plus,’ a discount service for corporate users.
	Launched ‘White Call 24,’ a voice call discount service.
	Started providing ‘White Line 24,’ an FMC service for corporate users.
Jul. 2008	Released ‘iPhone™ 3G.’
Nov. 2008	The number of applications for ‘White Plan’ exceeded 15 million.
Jan. 2009	The number of cumulative subscriptions exceeded 20 million.
Feb. 2009	Obtained a license of experimental wireless station for a wideband mobile wireless access technology, Long Term Evolution (LTE) system and started outdoor demonstration experiments.
	Subscription to ‘New Super Bonus/Super Bonus’, exceeded 15 million.
Mar. 2009	‘S-1 BATTLE’ was launched, a comedy video grand contest using mobile handsets.
	Launched ‘White Office,’ an FMC service for corporate users.
Apr. 2009	SOFTBANK MOBILE Corp., SOFTBANK BB Corp., and SOFTBANK TELECOM Corp., unified their service brand logo.
	Launched ‘Simple Select Video,’ an easy-to-enjoy video service providing sports information and show business news.
	Achieved No.1 in net additions of subscription for FY2008.
Jun. 2009	Released ‘iPhone™ 3GS.’
Nov. 2009	Launched ‘Mobile Wi-Fi’ realizing high-speed packet communications.

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