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SOFTBANK MOBILE Corp.

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Operational Performance (Former Vodafone K.K.)

Operational performance data from January, 2003 to March, 2006 can be found on this page.

Total Number of Subscribers (in thousands)

  2003 2004 2005 2006
Jan 13,456 14,838 15,152 15,134
Feb 13,621 14,903 15,099 15,147
Mar 13,963 15,002 15,041 15,210
Apr 14,168 15,027 15,001  
May 14,301 15,045 14,961  
Jun 14,440 15,109 14,967  
Jul 14,515 15,106 14,985  
Aug 14,565 15,124 14,988  
Sep 14,591 15,174 14,992  
Oct 14,624 15,200 14,996  
Nov 14,660 15,210 15,053  
Dec 14,774 15,211 15,117  

Prepaid Ratio (%)

  2003 2004 2005 2006
Mar 6 9 11 11
Jun 7 10 11 -
Sep 8 10 11 -
Dec 8 11 11 -

ARPU (Yen per month per user)

  2003 2004 2005 2006
Jan 7,120 6,360 5,870 -
Feb 6,840 6,100 5,650 -
Mar * 7,270 6,560 6,140 -
Apr 7,050 6,300 5,970 -
May 7,040 6,150 5,940 -
Jun 6,850 6,150 5,940 -
Jul 7,130 6,470 - -
Aug 7,030 6,380 - -
Sep 6,710 6,210 - -
Oct 6,760 6,280 - -
Nov 6,460 5,970 - -
Dec 6,690 6,200 - -
[Notes]
  • * Retrospective liquidation of inter-carrier access charge for FY03 is deducted from ARPU of March 2004.

Monthly ARPU / Quarter

    2004 2005 2006
Mar Total - 5,887 5,672
Contract - 6,260 6,042
Prepaid - 2,393 2,056
Jun Total 6,201 5,951 -
Contract 6,553 6,329 -
Prepaid 2,512 2,410 -
Sep Total 6,357 6,016 -
Contract 6,733 6,391 -
Prepaid 2,718 2,448 -
Dec Total 6,149 5,918 -
Contract 6,533 6,297 -
Prepaid 2,574 2,300 -

Data ARPU % in Total ARPU

Year-to-date Ratio

  2003 2004 2005 2006
Mar 20.3 21.9 21.5 -
Jun 20.9 21.9 21.8 -
Sep 21.3 21.8 - -
Dec 21.8 21.4 - -

Year-to-date 3 months Ratio

  2003 2004 2005 2006
Mar - - 29.1 31.5
Jun - 29.7 29.8 -
Sep - 28.7 30.5 -
Dec - 28.6 29.9 -
[Notes]
  • Proportionate allocation of postpaid monthly fee between voice and data has been reviewed in order to reflect the customers' usage correctly. Along with this review, data APRU increased, and 3 months data ARPU of total ARPU changed from 21.3% on June 30, 2004, 21.2% on September 30, 2004, 21.0% on December 31, 2004, 22.4% on March 31, 2005, and 22.4% on June 30, 2005 to 29.7%, 28.7%, 28.6%, 29.1% and 29.8% respectively.

Monthly Ratio

  2003 2004 2005 2006
Mar 21.7 21.5 22.4 -
Jun 21.8 21.1 22.3 -
Sep 21.2 20.9 - -
Dec 22.4 21.1 - -