To be the most preferred mobile service under the corporate philosophy of “Information Revolution - Happiness for everyone”, SOFTBANK MOBILE implements a variety of measures such as network enhancement, handset enhancement, mobile content enhancement and sales structure and branding enhancement.
SOFTBANK MOBILE is playing a central role in leading the SOFTBANK Group toward becoming the No.1 mobile Internet company.
SOFTBANK MOBILE believes that the enhancement of its mobile network is an issue of importance, and is continuing efforts geared toward this issue for customers to fully enjoy the service. “SoftBank Network Enhancement Initiative” was announced in March 2010, and based on requests from customers, SOFTBANK MOBILE has worked on doubling the number of base stations and providing Femtocell micro mini base stations and Wi-Fi routers free of charge as a key element of the strategy. SOFTBANK MOBILE will keep striving for the expansion of the service area coverage as well as the increase of the network capacity to address the growth in data telecommunications demand.
SOFTBANK MOBILE is driving forward one of its basic strategies of enhancing handsets tailored for the mobile Internet, and providing appealing handsets such as iPhone and high-functionality Android™ handset. Innovative handsets including iPad which was launched in 2010 are expected to contribute to the expansion of its customer base.
To make mobile Internet more interesting, SOFTBANK MOBILE is enriching its content and services for mobile phones. Further enriched lineup is developed such as a rich variety of video content called S-1 BATTLE and Simple Select Video, Viewn with latest newspaper, magazine, and TV news, MOBILE WIDGET which displays information from the Internet in real time in an icon on the mobile phone’s standby screen, etc.
SOFTBANK MOBILE is increasing the number of contact points with customers such as SoftBank shops and the counters in Softbank Shops. In addition, SOFTBANK MOBILE is working to develop the understanding and skill of shop staffs, aiming to provide great shop experience for customers. Aggressive marketing communication using the White Family and SMAP is also developed to improve its brand value.
