From customers’ viewpoint, we change the way that the mobile communications market in Japan is. SOFTBANK MOBILE’s challenge will continue. Since the full-fledged start of mobile communications business in October 2006, many customers have been strongly supporting us for our various efforts.
Mobile communications business
3G Network Enhancement
We are increasing 3G base stations to provide an environment for customers to enjoy good service anytime and anywhere. Compared with the time before the full-fledged start of mobile communications business, the number of BSs is over 2.5 times greater. We aim to become the number one of ‘good connectivity’ with continuous indoor coverage measures and other efforts.
- Service Areas (SOFTBANK MOBILE Service Website)
3G Handset Enrichment
We strive to enrich the lineup of handsets so that customers will be able to choose freely their handsets to their different lifestyles. We aim to become the number one in providing pleasure to choose and fun to use functions, designs, colors and other features.
- Products information (SOFTBANK MOBILE Service Website)
Enhancement of Content
Bring ‘Yahoo!JAPAN,’ a nation’s largest comprehensive information website, to mobile. One press on ‘Y!’ button brings you to ‘Yahoo! Keitai’ portal. We endeavor to become the number one with rich and advanced content services.
Price plans of innovative concept
‘White Plan,’ a price plan of innovative concept, which fundamentally changed the way of pricing in the mobile telecom industry in Japan, has been strongly supported since its introduction. We will continue to pursue price plans that will really benefit customers so that we will become the number one in this area as well.
- Price plans/discounts information (SOFTBANK MOBILE Service Website)
Enhancement of Shop
Our customer touch point, SoftBank Shop. We increase the number of sales counters at shop to respond customers quickly and kindly and strive to improve our customer service quality at shop. We aspire to become the number one with customer satisfaction.
- SoftBank Shop Search(SOFTBANK MOBILE Service Website)
Creation of new value
For an upcoming full-fledged broadband/ubiquitous era, we leverage synergy effects of the Group companies such as SOFTBANK BB and SOFTBANK TELECOM to create new lifestyles/work styles for the 21st century through providing services of higher value.
